Free automation audits are real, and they are everywhere. It is worth understanding exactly what you are trading before you book one.
The standard structure across the market: a 30-minute call, then a report delivered within 48 hours, covering your top five manual processes, an ROI estimate, and a prioritised roadmap. No money changes hands.
It is not a scam and the reports are often decent. But the model only works if some percentage of audits convert into a build. That shapes the output in three specific ways.
| Free audit | Fixed-price audit | |
|---|---|---|
| Costs you | $0 + 30 min call | $750, no call |
| Can conclude "do nothing" | Rarely — that ends the funnel | Yes, and often does |
| Can recommend a competitor's tool | Rarely | Yes |
| Depth | Top 5 processes, from one conversation | Full map from read-only access to your actual tools |
| Turnaround | 48 hours after the call | 5 business days |
| What happens after | A proposal | Nothing, unless you ask |
"Your operation is fine, save your money" is a true and valuable finding. It is also the one finding a free audit almost never produces, because it terminates the sale.
Thirty minutes of talking gets you the problems you already know about. The expensive leaks are usually the ones nobody complains about — the quiet double-entry between two systems that everyone has accepted as normal.
If they build custom agents, the answer is a custom agent. Often the correct answer is a $40/month tool and one afternoon of setup.
Take the free audit if you are early, genuinely exploring, and want to hear how a vendor thinks. It costs half an hour. Just read the output knowing what it is for.
Pay when you are about to spend real money on a build and you want the diagnosis to be independent of who does the building. At $750 against a $15,000–$25,000 build decision, an independent diagnosis is cheap insurance — and it is refunded if the leaks it finds are worth less than it cost.
$750 CAD · fixed price · delivered in 5 business days · no call required
Buy the audit →Card payment. If we find nothing worth more than $750 a year, you get refunded.